Bill George Thinks It's Time For Dick Costolo To Go

Everyone on the Street has their own views on what Twitter Inc TWTR needs to do in order to be more profitable, however many agree that a reshuffle in the top-management of the company is necessary to keep the company on the right track.

Bill George, Former Medtronic chairman and CEO, was recently on CNBC to discuss whether Dick Costolo should continue as Twitter’s CEO.

"I think, it is time for him to go,” George said. "To be honest, I love the Twitter app. I go there five times a day, I go there all the time, it’s a great broadcast medium to get things out to articles, things on leadership, but his leadership has just not provided. We talked a few weeks ago about [Google co-founder] Larry Page and [Facebook founder] Mark Zuckerberg, he is just not in the same class and they need that leadership. It’s a great app, but they have not gone anywhere. They're stuck."

Related Link: SunTrust's Bob Peck Sees Twitter CEO Dick Costolo Gone 'Within A Year'

When asked what is acting as a barrier for Twitter to be more successful, George replied, "Well, clearly the user base is starting to slow down […] The advertising is very hard to use and it is not very apparent and they are almost against advertising. So, I don’t think they have a sound business model. The problem is they lost $175 million in last quarter, they’ll lose probably as much as they did last year - $645 million. So, how long can the Street stay with them with those kind of losses? They are losing $0.50 on the dollar and so their stock is down 50 percent and if you look at something like Facebook, their major competitor, is up 50 percent."

George said Costolo isn't a product guy, but more of a consultant, saying, "He doesn't really understand product the way a Larry Page or Mark Zuckerberg does."