Tea Time With 'Duck Dynasty'
Duck Commander CEO Willie Robertson is bringing Uncle Si's Iced Tea into stores as the family continues to capitalize off of its popular "Duck Dynasty" reality show. He discussed the new product on CNBC's Closing Bell Thursday.
“Well, my uncle Si loves his iced tea, and so I remember the first time we filmed the show, he had his cup and the producers asked to move it, and I said ‘I don't think you're going to get it away from him.' And I told him recently, ‘I'm glad you kept that cup on that show because everybody identifies that tea,” said Robertson.
“It's just tea. I'm telling ya, it's just tea, and he drinks two gallons a day,” said Robertson.
He thinks the wave of success his family's brand has had will continue as long as viewers keep tuning in to the show and buying their relate products, including the duck callers which brought them their original success.
“Believe it or not, we sell a lot of duck calls,” said Robertson.
Robertson identified his family brand as one based in passion, relating itself to a lifestyle set of products. He said it's a matter of authenticity, “our products are authentic as well.”
© 2017 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.