Platinum Eyewear Doubles Down on Duck Dynasty Sunglasses Showcase for Vegas Convention

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--

Platinum Eyewear, a Tennessee-based sunglass distributor, will travel to Las Vegas later this week to showcase its exclusive line of Duck Dynasty, Duck Commander and Buck Commander sunglasses. The recently branded eyewear line, which is worn by the stars of the highly-rated Duck Dynasty series, will be available to wholesale buyers at the bi-annual Associated Surplus Dealers convention in Las Vegas this weekend.

Last fall, after less than a year in business, Platinum Eyewear won the opportunity from the licensors of A&E to be the sole wholesaler of Duck Dynasty and related Duck Commander and Buck Commander branded sunglasses. Now, the Duck Dynasty brand of sunglasses is marketed to more than 1,500 retailers throughout the U.S. through the company's PlatinumEyewear.com site. The Duck Dynasty line and related brands make up almost two-thirds of Platinum Eyewear's sales, and the company plans to expand the line throughout the duration of its multi-year license term with A&E.

“The Duck Dynasty brand and its high-quality product lines continue to explode in popularity, and Platinum Eyewear fully sees the value, as well as the energy in being associated with such a powerful brand,” said Platinum Eyewear President Ron Bryan. “The ASD trade show is the first time our Duck Dynasty sunglasses will be available to such a wide distribution network and we expect the trade show will play a key role in contributing to the merchandising sales of branded eyewear in the U.S.”

The Robertson family has turned duck calls and camouflage from an art into a half-billion dollar sales empire. The 2013 Duck Dynasty season premier ranks as the highest-rated cable television show to ever air. The show's popularity has spiked sales of merchandise featuring Duck Dynasty's logo and colors; Platinum Eyewear will do the same by leveraging the ASD convention to connect with and distribute to retailers of the Duck Dynasty branded sunglasses. Through distribution, Platinum Eyewear hopes to contribute to the success of the camouflage clad, all-American, duck calling Robertson family.

For more information on Platinum Eyewear's “Duck Dynasty” sunglass line, visit http://platinumeyewear.com/.