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NIO logo on concrete building facade.
September 4, 2025 9:03 AM 2 min read

Nio CEO Warns China EV Industry Faces Major Test As Tax Breaks Fade

by Nabaparna Bhattacharya Benzinga Editor
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Nio Inc. (NYSE:NIO) shares slipped in premarket trading Thursday after its founder and chief executive warned of looming headwinds for China’s electric vehicle industry.

Speaking at a media roundtable in Shanghai on Sept. 3, William Li cautioned that the first quarter of 2026 could bring slower growth as tax incentives begin to taper.

Li explained that the expiration of a key phase of China’s vehicle purchase tax relief would pull demand into the final months of 2025, leaving fewer buyers early next year.

Also Read: Salesforce Stock Falls After Q2 Beat As Marc Benioff Tells Jim Cramer Investors Should Stop Nitpicking: ‘Our Results Are Absolutely Fantastic’

He stressed that this impact will not be isolated to one brand but will weigh on the entire EV sector, according to CnEV Post reports, citing local media.

According to Benzinga Pro, NIO stock has gained over 49% in the past year. Investors can gain exposure to the stock via Invesco Golden Dragon China ETF (NASDAQ:PGJ).

Li said the fading policy support will pressure automakers across the board. He noted that if the industry can sustain even half of the fourth-quarter sales pace during the first three months of 2026, it should be considered a positive outcome.

According to Li, preserving some order flow into the new year would help soften the blow, the report adds.

Despite the near-term hurdles, Nio remains focused on delivering its first non-GAAP profitable quarter by the end of 2025.

Historically, China’s auto sector reaches its peak sales volume in the fourth quarter, providing a crucial window for the company to achieve this target, per CnEV Post.

China extended its new energy vehicle (NEV) tax incentive in mid-2023, stretching it until 2027 with gradually reduced benefits.

Through 2025, buyers can receive exemptions capped at 30,000 Chinese yuan ($4,200). From 2026 onward, the break will shrink to half the standard 10% rate, with a maximum discount of 15,000 yuan per vehicle.

Additional perks remain for battery swap–enabled models.

Nio offers both bundled battery purchases and its Battery-as-a-Service (BaaS) option, which allows customers to buy the vehicle body and lease the battery.

The company disclosed that in August, more than 70% of buyers of its Onvo L90 SUV chose the BaaS model.

Price Action: NIO shares are trading lower by 4.11% to $6.060 at last check Thursday.

Read Next:

  • Retail Investors’ Top Stocks With Earnings This Week: Broadcom, NIO, Figma And More

Image via Shutterstock

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© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


Posted In:
AsiaEquitiesNewsTop StoriesMarketsMoversTechGeneralelectric vehiclesEVsmobilitywhy it's moving
NIO Logo
NIONIO Inc
$4.530.22%
Overview
PGJ Logo
PGJInvesco Golden Dragon China ETF
$29.27-0.47%
NIO Logo
NIONIO Inc
$4.530.22%
Overview
PGJ Logo
PGJInvesco Golden Dragon China ETF
$29.27-0.47%
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