Photo by Vincenzo Guira on Unsplash

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Mobile fueling has emerged as a huge on-demand market in the last decade. 

Using its strategic partnerships with commercial accounts across the United States, EzFill aims to launch its services to the bustling markets of New York City, Long Island, Tampa and several others within the next 2 years. 

The Rationale

Proponents of the on-demand fueling market have kept a close eye on the emerging trends that are driving growth in the market.

EzFill hopes its on-demand fueling business model can take advantage of these emerging trends to provide consumers with a safe, convenient, and touch-free solution to filling up their tanks.

The Business Model

The on-demand fueling process is simple. 

First, download the Ezfill application and create a user profile. Next, identify the location of your vehicle, leave the gas door ajar and place an order for a fuel fill. Finally, EzFill technicians arrive at the scene and fill your vehicle with the amount requested. The process works with consumer, fleet, and specialty vehicles like boats and all-terrain vehicles. 

EzFill claims its delivery scheduling feature creates a recurring stream of income and that it has an 80% customer retention rate. Additionally, the company’s direct-fuel sourcing from ports or field depots creates discounted volume pricing, allowing for a significant reduction in variable costs.

Once EzFill sources its fuel, it undergoes a logistics and route optimization process to ensure fast delivery within a select time window. This process allows it to cut down on unnecessary costs and provide superior service. 

As a final piece to the puzzle, Ezfill uses payment processing software and user analytics to ensure a convenient billing experience. For example, through the EzFill application, users can choose between multiple payment options, and their purchase history and preferences are aggregated to improve user experience. 

Of course, a comparable business model doesn’t ensure replicable success, but for those keen on the on-demand fueling initiative, EzFill may be one to watch.