Kroger Company KR reaffirmed its commitment to investing in digital transformation, aiming to improve customer and associate experiences, fostering loyalty and earning in subsequent customer trips at the National Retail Federation Big Show 2024.
“I believe gen AI is already impacting and will continue to impact the grocery industry broadly and in a transformational way,” said Yael Cosset, Kroger CIO and SVP.
“We continue to use AI and GenAI across the business for improvements such as more relevant creative marketing content, better search outcomes on digital platforms, greater personalization for customers, easier solutions for our associates, and many more areas,” Cosset said.
Kroger was recently in the headlines as its proposed merger with Albertsons Companies, Inc. ACI will be completed in the first half of Kroger’s fiscal 2024.
The transaction, first announced in October 2022, was earlier expected to close in early 2024. Kroger’s fiscal second quarter ends on August 17, 2024.
Read Next: Kroger-Albertsons $25B Merger Plan Hits A Snag, Anticipates Completion In First Half Of 2024
Price Action: KR shares are trading lower by 0.88% to $45.74 on the last check Friday.
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