"By launching the Banzai Research Hub, our aim is to provide access to the cutting-edge marketing data and insights we have been collecting for years, empowering marketers across the industry to make informed, data-driven decisions," said Joe Davy, CEO and Chairman of Banzai. 

Banzai's Research Hub offers free and accessible benchmark data to clients, empowering marketers to make informed decisions in a challenging market with reduced budgets. It addresses the need for quality insights, often inaccessible to many marketing teams.

The company also launched its first report, providing detailed data on key marketing attribution trends.

The report surveyed marketing professionals and revealed significant insights into the current state of marketing attribution.

"Our inaugural report on marketing attribution trends is just the beginning" Davy added.

Banzai said it will make a corresponding Form 4 filing in the coming days.

Price Action: BNZI shares are trading lower by 2.78% to $3.500 on the last check Friday.