Sorry Cigar Aficionados, Cuba's First Major Export To The U.S. Will Be Coffee
Many cigar aficionados claim Cuban cigars are of the highest quality in the world. The only problem is the export of any Cuban product into the United States has been banned — that is, until very recently.
However, despite the vogue popularity of Cuban cigars, according to USA Today, the first major Cuban export to be sold in the U.S. will be coffee and not cigars.
Switzerland-based Nespresso (Nestle SA (ADR) (OTC: NSRGY)) said on Monday it will begin selling Cuban coffee in the United States as soon as this fall, as improvements between the two companies have been steadily improving over the past few years.
Nespresso will brand the coffee as "Cafecito de Cuba" as a limited edition until a longer-term arrangement with Cuban suppliers can be made.
"We're not looking at this as a short-term achievement," Nespresso USA's president Guillaume Le Cunff was quoted by USA Today as saying. "It's the starting point of a very long-term initiative. We're very optimistic that we can drive and build this project. Ultimately, we want consumers in the U.S. to experience this incredible coffee and to enjoy it now and for years to come."
Nespresso plans on working with Cuban farmers to improve their methods of production and secure better equipment to fine-tune the planting and harvesting processes.
Cuban coffee is said to have notes of cedar with a light, caramel finish, not to mention the exotic and forbidden aspect of the coffee itself.
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