Jack Dorsey Unveils New Decentralized Social Media Protocol

Twitter Inc. TWTR co-founder Jack Dorsey on Tuesday unveiled a new decentralized social media protocol, called ‘The AT Protocol.’

What Happened: The new protocol will be a part of the Dorsey-founded BlueSky app, a decentralized “browser” with access to the AT Protocol network.

It would be a new way for servers to communicate with each other — like email.

“Instead of one site running the network, you can have many sites. It means you get a choice of provider, and individuals and businesses can self-host if they want,” read a blog post by BlueSky.


When asked by a Twitter user whether the new platform is trying to shill tokens, Dorsey responded by saying “No tokens.”

The platform wants social media users to have control over their data and they should be able to move it to different platforms without any permission. 

With the AT Protocol, a person’s online identity won’t be owned by corporations. User identity would be handled by domain names.

For instance, “@mehab.com,” could be a user name. These would then link to cryptographic URLs that would secure the user's account and its data.

Additionally, the AT Protocol would include an ‘open algorithms mode,’ so users could have more control over their experience. 

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