Coinbase Global Inc (NASDAQ:COIN) now offers support for Ethereum Name Service (ENS) Domains on its application.
To get ahold of an ENS username, crypto-enthusiasts pay high Ethereum gas fees to purchase and register their ENS name to change their cryptocurrency address. Coinbase will now issue its users subdomains under Coinbase.eth, for example, ryan.coinbase.eth, to its users free of charge.
See Also: How to Buy ENS Domains
Why It Matters: Coinbase will onboard investors to ENS domain names without needing to spend Ethereum on transaction fees. This will likely bring many more investors to the world of ENS Domains, which are represented in one’s wallet as an NFT.
Ethereum Name Service has seen large sales in recent weeks amidst falling digital asset prices. Users are speculating on the mass adoption of ENS names with sales of starbucks.eth, hermes.eth, and samsung.eth all selling for more than $50,000.
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