TradeZero America, Inc., a New York online broker dealer, formally announced Wednesday the introduction of customized order routing for investors that maintain accounts over $30,000.
Benzinga previously reported on TradeZero when the firm introduced commission-free equity and options trading, alongside improvements to their robust short-locate product, and other professional-grade tools.
“Many trading platforms allow investors to designate the individual market center where buy and sell orders are routed for execution, but there is typically a commission. At TradeZero, we’re providing this service commission free for our more active traders who maintain higher balances,” said Dan Pipitone, TradeZero America co-founder.
As part of the development TradeZero America will pass on liquidity rebates, helping offset per share costs; “Essentially, you’re getting paid to trade,” said Pipitone.
To learn more on how TradeZero’s professional grade tools can improve your trading, visit tradezero.us.
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