By Lucía Tedesco via El Planteo, adapted for Benzinga.
The digital landscape is being transformed in Spain with the approval of the new "Influencer Law," which regulates the activity of these "users of special relevance."
Such figures will have to assume legal responsibilities, especially regarding the advertising of betting and gambling houses, as established by the Ministry for Digital Transformation and Public Function, in charge of José Luis Escrivá.
"It is fundamental to establish clear criteria for influencers," Escrivá said at a press conference, according to Focus. The minister emphasized the growing importance for content creators on social networks to conduct their activities with existing regulations in the audiovisual field.
Influencers Under The Eye Of The Law
From now on, influencers will be classified according to three specific criteria: income, network activity and number of followers. This definition has direct implications for the obligations that fall on them, especially with regard to the protection of minors.
This Royal Decree covers individuals who generate an annual income of more than EUR 300,000 ($323,358) from their audiovisual activity and have one million or more followers on video-sharing platforms.
This Royal Decree covers individuals who generate an annual income of more than EUR 300,000 from their audiovisual activity and have one million or more followers on video-sharing platforms.
They must also adopt digital age identification tools to prevent minors from accessing inappropriate content. Influencers are expected to label their content according to the age of their audience and establish codes of conduct in collaboration with the National Markets and Competition Commission (CNMC) and the ministry.
Restrictions On Advertising
The new measure will require them to explicitly label advertising content and to refrain from promoting products such as tobacco, alcohol or medicines, as well as from making advertisements that may cause psychological or physical harm to minors.
The advertising of betting and gambling houses is forbidden for minors.
From the proclamation of the decree, there will be a period of two months to register in the State Registry of Audiovisual Providers and thus be able to formalize their work as content creators.
Más contenido de El Planteo en español:
- Microdosis de Psilocibina y Microdosis de Hongos: Guía para Principiantes
- Cómo Armar un Porro: Tips que Pueden Ayudarte
- Marihuana Morada: Qué Es y Cuáles Son sus Efectos
This article is from an external unpaid contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.
Photo by bruce mars on Unsplash
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!