Mike Tyson And Ric Flair's Cannabis Products Are Coming To New Mexico

Boxing heavyweight champ Mike Tyson and wrestling legend Ric Flair have teamed up with Elevated Labs to bring their cannabis brands, TYSON 2.0 and Ric Flair Drip to New Mexico. This partnership, facilitated through Carma HoldCo marks a significant step in the company's North American expansion strategy, aiming to leverage the cultural influence of Tyson and Flair to make a splash in the cannabis market.

The collaboration introduces a range of cannabis products including TYSON 2.0's pre-packaged flower, Mike Bite edibles, pre-rolls, vapes and Ric Flair Drip vapes. This product launch is the first step in an ambitious plan to extend the brands' presence within New Mexico.

Mike Tyson, co-founder and chief brand officer of TYSON 2.0 expressed excitement about the collaboration. "As TYSON 2.0 continues to evolve, I'm excited to collaborate with Elevated Labs in New Mexico, a partnership that will expand our reach across the U.S."

Tyson's appreciation for New Mexico's culture underscores the strategic choice of location for introducing their cannabis products, through which they aim to "share the healing properties of cannabis with the world."

Ric Flair stressed the milestone it represents for Carma HoldCo's expansion efforts. "The entry of Ric Flair Drip into the New Mexico market marks another milestone in the Carma brand's ongoing expansion efforts," he said.

Orlando Watts, CEO of Elevated Labs, who is equally psyched about the partnership, underscored the commitment to high-quality cannabis products and an enhanced consumer experience in New Mexico. This collaborative effort aims to initially distribute the TYSON 2.0 and Ric Flair Drip products through Pecos Valley Production dispensaries with plans to soon expand retail partnerships.

Big Moves And 2Pac

News of the New Mexico launch follows the recent announcement of Tyson 2.0's arrival in Thailand and a partnership with seed bank Royal Queen Seeds to launch a line of cannabis seeds for home growers in the U.S. and beyond.

In an exclusive conversation with Benzinga, while discussing the launch of Tyson 2.0 in Thailand, Tyson shared an anecdote that's as much about the bonds that define us as personal transformation. Reminiscing about the years he spent on probation when indulging in cannabis was off-limits, despite rapper 2Pac's persistent invitations, Tyson said, "2Pac tried to get me to smoke with him so much, but I was on probation all those years and I couldn't do that."

Fast forward to 1996, a year etched in the annals of hip-hop history for its tragic loss, and for Tyson, a moment of profound personal significance. In the wake of 2Pac's funeral, Tyson finds himself in a reflective state, leading to a decision that would pivot his relationship with cannabis for years to come.

"That's the moment I grabbed a joint and said, 'If he [2Pac] wanted to smoke with me, I'm gonna smoke right now' and I've never stopped since... So, 2Pac got me into smoking weed again," he confessed.

Read the full story here.

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon! 

Photo courtesy of Carma HoldCo

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

 

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Posted In: CannabisNewsMarketsCarma HoldCoElevated LabsMIke TysonNew Mexico cannabisRic FlairTyson 2.0
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