Zinger Key Points
- Hulk Hogan and Ric Flair's cannabis brands will join forces with cannabis cultivator Premium Produce to bring their products to Nevada.
- Rollout kicks off Tuesday, available at Premium Produce partner stores.
- Get Monthly Picks of Market's Fastest Movers
Wrestling stars Hulk Hogan and Ric Flair's cannabis brands, Immortal by Hulk Hogan and Ric Flair Drip are joining forces with cannabis cultivator Premium Produce to bring their product lines to the Nevada market.
The rollout kicks off Tuesday with Premium Produce available at partner stores with a variety of products across the Ric Flair Drip and Immortal brands, including flower and strain-specific cannabis pre-rolls and blunts.
Priscilla Vilchis, CEO of Premium Produce, praised the move.
"Their legacy, combined with Premium Produce's expertise in this field, promises to make this a successful rollout to the Nevada market," Vilchis said in a Tuesday press release.
Carma HoldCo CEO Adam Wilks seconded Vilchis.
"The Immortal by Hulk Hogan and Ric Flair Drip brands will undoubtedly make a significant impact in the Nevada cannabis scene," Wilks said. "We are beyond excited to bring forth this unprecedented synergy between world-renowned personalities and the world of cannabis in such a premier market."
Meanwhile, the famous duo appeared at the CHAMPS Las Vegas Trade Show in July with former heavyweight champ Mike Tyson, who also has his own cannabis brand, Tyson 2.0.
Moreover, at one of last year's Benzinga cannabis events in Chicago, Flair and Tyson smoked multiple joints on stage while discussing the benefits of cannabis over drugs such as Xanax.
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