springbig (NASDAQ:SBIG), launched a new app integrating with Shopify (NYSE:SHOP). Springbig’s app will allow hemp and CBD retailers to offer a seamless loyalty program and with a plethora of digital communication features and options to a wider range of both in store and online shoppers.

Shopify is a provider of essential POS and internet infrastructure, with millions of merchants using the platform. The platform permits the sales of hemp and hemp-derived products that comply with the laws and regulations where the merchant operates and Shopify’s public facing guidelines. Shopify requires US merchants to review and submit an attestation for the sale of hemp and hemp derived products and ensure that products contain no more than 0.3% THC. Merchants operating in Canada are required to be licensed to sell cannabis at the federal or provincial level and use Shopify Plus. Through this integration, springbig will streamline all loyalty program logistics by providing a seamless enrollment process, a full suite of loyalty functionality inclusive of program design, point calculation, a bonus engine, special offers and promotions for loyalty members all fully integrated within a retailer’s springbig experience.

“springbig is thrilled to offer the first loyalty app that specifically serves cannabis and CBD brands,” stated Jeffrey Harris, CEO of springbig. “Our latest integration will simplify the process of creating and managing a robust customer loyalty program to ensure a smooth retail experience. We are always working to improve cannabis and CBD shopping experiences across North America and this partnership moves us closer to achieving our ultimate goal.”

springbig has recently announced integrations with Greenline, Canada’s point-of-sale system, and Olla, cannabis e-commerce platform.