Massachusetts Is Gonna Be LIT, Ayr Wellness Brings Award-Winning Cannabis Brand To The State

Ayr Wellness Inc. AYRWF AYR has expanded its extensive branded-product portfolio with the flower brand, LIT.

LIT originally launched in Nevada, produced by Tahoe Hydroponics Company, and is now available for wholesale and retail purchase in Massachusetts. Ayr will launch LIT in additional states in the coming weeks and months.

LIT has made its name with consumers through its extensive library of well-known strains including Sour Cream, Mac Motor and LIT flagship strains Bubble Bath, WAP 27, and Temptation.

“LIT flower is a testament to our commitment to taking the best ingredients - facilities, people, genetics - and cultivating excellent cannabis at scale throughout our organization,” stated Jonathan Sandelman, founder and CEO of Ayr Wellness. “Our organization has more cultivation talent than ever, including the Tahoe Hydro team that joined forces with Ayr in February of this year, which has helped lift quality across our entire footprint, as well as introduce new offerings like LIT to delight our customers.”

Ray Schiavone, co-founder of LIT and Tahoe Hydro stated, “Ayr has demonstrated a commitment to quality flower by building some of the most advanced cultivation facilities in the country and by infusing its organization with talent from the Tahoe Hydro team. Having the right people in place provides the perfect platform for growing the award-winning genetics we’ve bred over the past decade. Every day, we’re finding new ways to create and innovate varietals for consumers to experience LIT flower and we look forward to bringing that experience to cannabis customers across the United States through Ayr’s rapidly growing footprint.”

Photo by Esteban Lopez on Unsplash

Related New

Cannabis Dispensary Roundup: Curaleaf, Verano, Ayr Wellness & More

Ayr Wellness Launching Kynd Premium Flower In Pennsylvania And Opening Cannabis Dispensary In Indiana County

Ayr Wellness Opens 49th Cannabis Dispensary In Clearwater, Florida


Market News and Data brought to you by Benzinga APIs
Posted In: CannabisNewsSmall CapMarketsJonathan Sandelman
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

The Benzinga Cannabis Capital Conference is coming to Florida

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on – Prices will increase very soon!