Detroit's Cannabis Industry Was On The Main Stage Of This Year's Movement Electronic Music Festival

The Movement Electronic Music Festival returned this past weekend featuring a number of cannabis entrepreneurs and dispensary brands, reported The Detroit News.

Some of the cannabis companies that sponsored the festival include Weedmaps MAPS, Breeze Dispensary, Ooze, and Troy-based JARS Cannabis, the main sponsor and first cannabis retailer to sponsor the event. JARS' space at the Festival was designed by artist Kylie Hight.

"No one is coming up to us upset. (...) If anything, it's more curiosity (and) excitement that we're seeing as the main sponsor, which speaks to the progressiveness of what happened during the pandemic," said JARS spokeswoman Ally Galanty. "Three years ago, I don't believe this would have been the case." 

Tristan Blackett, marketing director of Ooze, a hardware cannabis company, said they "realized we have to spend our marketing dollars wisely with a focus on experiences. A lot has changed on the national, state, and local level because weed is no longer the big, bad thing it once was and people are finally coming out of the green closet."

According to Sam Fotias, director of operations for the Movement Festival, cannabis companies accounted for 25% of the event's sponsorships. Other sponsors included Budweiser BUD, Tito's Handmade Vodka and Michigan CAT.

"I think this is a prime example of what has happened in that industry over the last two years while events weren't happening," Fotias said at the festival Sunday. "We were approached by a multitude of brands and we were fortunate enough to have the time to vet all of them and see who was the right fit for us and how easy their teams were to work with."
Photo courtesy of JARS Cannabis

Posted In: Ally GalantyBreeze DispensaryBudweiserCovid-19JARS CannabisMovement Electronic Music FestivalOozeSam FotiasTristan BlackettWeedmapsCannabisEntertainmentNewsSmall CapEventsMarketsMediaGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.