Photo by DreamWater
The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.
Harvest One Cannabis HRVOF, a leader in cannabis-infused and non-infused consumer packaged goods, introduced a new line of sleep gummies under its Dream Water brand to the American market this month.
The global gummy vitamin market was valued at $5.7 billion in 2018, and the United States alone accounted for about 40% — $2.3 billion — of the total market. This entry into the American regional sector increases Harvest One’s exposure to a significant share of this rapidly growing industry.
A Sleep Aid in the Popular Gummy Form
Dream Water sleep gummies are a soft, berry-flavored gummy with a calming blend of melatonin, gamma-aminobutyric acid (GABA) and L5-hydroxytryptophan (5-HTP).
GABA is a neurotransmitter in the central nervous system that signals the body when it’s time to go to sleep. Research has found that doses between 100mg and 300mg taken 30 minutes to an hour before bed has helped study participants fall asleep sooner.
The 5-HTP hormone plays a key role in regulating the body’s natural sleep-wake cycle. In a study on 5-HTP supplements, subjects saw an increase in REM sleep from just 5% of the night to 53% of the night. REM sleep is widely believed to be the key to quality, restorative sleep. When animals are deprived of REM sleep, they tend to have shorter lifespans.
Melatonin is a popular sleep aid supplement with a large body of research showing that it helps people fall asleep faster, stay asleep through the night and wake up without feeling groggy. So, the combination of these three supplements creates a powerful sleep aid that can help you fall asleep, stay asleep and wake up feeling refreshed and ready for the day.
Harvest One Tackles Multiple Markets and Lays Groundwork for Legal Cannabis Market
As the gummy vitamin market expands, so could the sleep aid market. As prescription sleep drugs fall out of favor, natural supplements are gaining market share. The Dream Water sleep gummies address each of these trends with its all-natural formula and soft, chewable form.
In addition to being a significant revenue generator in its own right, the new line of Dream Water sleep gummies for the American market is also helping Harvest One expand its distribution and market penetration in preparation for a full line of health and wellness products in the future.
As Harvest One’s latest health and wellness product enters grocery store and mass retail shelves as well as major e-commerce platforms like Amazon AMZN, the brand will be widely available, perfectly targeted to changing consumer trends, and lay the groundwork for Harvest One to become a leading player in the cannabis-infused health and wellness market as the U.S. moves toward continued legalization.
While the current formula does not include a cannabis infusion, this wide distribution across both major retailers and major e-commerce platforms will generate the brand awareness and market presence needed to position Harvest One to move quickly on launching a cannabis-infused version of these sleep gummies, along with other cannabis-infused and non-infused products after federal legalization opens that door.
The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.
© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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