Meet Peakz: The Second Cannabis Brand Supported By Jay-Z, The Parent Company

The Parent Company GRAMF, where Jay-Z serves as Chief Visionary Officer and leads the company's social equity venture fund, recently announced its second social equity investment.

This time, the fortunate receiver of such honor was Peakz, a cannabis brand founded by Jessie Grundy in 2018.

Grundy created Peakz after winning a distribution license under Oakland’s Social Equity Program. Ever since this one-man operation has successfully built a high profile in the California marketplace.

Peakz products are now available on The Parent Company’s direct-to-consumer platforms and retail locations, utilizing the brand’s current consumer base to continue to build awareness and momentum around Peakz.

Commenting on the investment, Steve Allan, CEO of TPCO, told Benzinga, “As founder and CEO of Peakz, Jessie Grundy continues to keep his finger on the pulse regarding market trends in cannabis. His dedication to growing the Peakz brand made this a natural fit for The Parent Company’s second social equity venture fund investment.

“We look forward to our ongoing partnership and seeing the continued success of Peakz in the burgeoning legal cannabis industry as we continue to work to break down the systematic barriers Black and other minority entrepreneurs face in the legal cannabis industry.”

Grundy added, “I’m thrilled to have the opportunity to partner with The Parent Company and utilize their wide network to continue to grow my business. There is a huge need for funding and support within the cannabis industry and without it, entrepreneurs will continue to struggle to break into the legal marketplace.”

Courtesy photo of Jessie Grundy

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