+ 2.73
+ 0.92%
+ 0.63
+ 0.21%
+ 1.22
+ 0.34%
+ 1.54
+ 0.97%

Al Harrington's Viola Launches Incubator Program To Generate 10K Cannabis Jobs

October 13, 2020 1:09 pm
Share to Linkedin Share to Twitter Share to Facebook Share to Print License More

Viola, the cannabis company founded by National Basketball Association veteran Al Harrington, has introduced an incubator program that provides operational support to blank entrepreneurs in the cannabis space.

Los Angeles-based Viola launched a new initiative designed to provide sales, marketing, and fundraising resources to select businesses.

Black family-owned farm, Gold Standard Farms, would be Viola's initial strategic deal within the program.

The farm, founded by Fred and Eller Wease Polk, exists for over eight decades, and it has two locations.

Gold Standard CEO Jarrel Howard said they are "honored" to team up with Viola.

"The partnership we've forged through this incubator program serves as a catalyst in all the progress the world is so desperate to see in the space," Howard said.

The brand has been involved in social justice advocacy earlier, as evidenced by the Viola Cares's debut in February. The initiative's primary goal is to generate over 10,000 jobs and hundreds of new business owners.

"The disproportionate amount of obstacles people of color face is no secret," Harington said Tuesday.

He explained that "basic access to capital and entrepreneurial knowledge" are the "most prominent barriers" in an attempt to enter the cannabis industry.

"These obstacles are felt most by minority communities, and the launch of this incubator program is our response to actively combat this issue," Harrington added.    

Besides Viola, Harrington also owns other brands within the industry, including Harrington Wellness, which manufactures the re+PLAY CBD brand. 

Courtesy image


Cannabis News Markets

Related Articles

Pure Sunfarms Inks Supply Deal With Shoppers Drug Mart

Pure Sunfarms opted to supply Shoppers Drug Mart Inc's customers with its cannabis products. The Village Farms International Inc. (NASDAQ: VFF) (TSX: VFF) subsidiary teamed up with the Canadian retail pharmacy chain to provide consumers with Pure Sunfarms' dried flower products. read more

Cannabis Movers & Shakers: Cannabis Growth Opportunity, Bhang, CanaFarma Hemp, Amfil Technologies

Here is a summary of the latest company shakeups within the cannabis industry. 3 Execs Exit Cannabis Growth Opportunity Investment company Cannabis Growth Opportunity Corporation (CSE: CGOC) has parted ways with several executives. read more

Earnings Update: Vireo, Rubicon, Flower, Planet 13, Driven Deliveries, Decibel, Pure Harvest

Vireo Health Revenue Spikes, New Stores To Open By Q1 2021 read more

A Weed-Infused Cooking Class For Thanksgiving? One Cannabis ETF's Unique Marketing Strategy

ETFMG has come up with a very interesting marketing idea. read more

Jay-Z Inks Largest Cannabis SPAC Deal Ever With Subversive Capital, Roc Nation, Caliva, Left Coast Ventures

Music industry mogul Jay-Z is set to join a newly formed cannabis company that's expected to become the largest in California. read more