CannBe, Highlife Media Announce New Collaboration Agreement

Cannabis-focused media networking company CannBe has entered into a collaboration with Highlife Media, one of the world’s largest online media networks for cannabis culture, community and trends, as measured by social media followers.

The partnership between HLM and CannBe provides cannabis and CBD brands with access to a global audience reach of 200 million people.

“CannBe's in-house marketing team manages the content, social, influencer and banner media advertising opportunities, while the content team creates daily content for each of our sites and social channels,” a company representative said.

As traditional ad exchanges have shut out the cannabis industry, CannBe seeks to provide industry players with targeted media exposure via vetted publishers. Its industry partners are able to use this advertisement exchange to promote their products to an online audience that continues to grow daily.

“Cannabis industry entrepreneurs face many challenges, including building brand awareness and sales through traditional ad networks such as Google and Facebook. We launched CannBe to fill this gap by providing a highly relevant media network with cannabis culture at its core,” said Oren Todoros, director of marketing and PR at CannBe.

Posted In: CannabisNewsMarketsCannBeHighlife MediaOren Todoros
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The Benzinga Cannabis Capital Conference is coming to Florida

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

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