Sweet Flower Appoints Former Beboe Head Of Marketing As CMO

After serving as head of marketing for Beboe Brands, known as the “Hermès of Cannabis,” and occupying executive roles at fashion and lifestyle labels worldwide, Kiana Anvaripour has joined Sweet Flower as chief marketing officer.

Anvaripour will work alongside the executive team stationed at the company’s Los Angeles headquarters. She will oversee all marketing, strategic alliances, sales, consumer experience, partnerships, brand products as Sweet Flower opens new locations, delivery and continue recent expansion efforts.

See Also: Harborside Appoints Former Canndescent Exec As CFO

“I’ve admired Sweet Flower from the outside since the company launched," Anvaripour told Benzinga. "Tim and the team placed an emphasis on consumers first and foremost and really met customer demand at every turn. That attracted me to the brand. It’s a great feeling to be a part of this, and I’m excited for what the future holds as Sweet Flower grows and progresses.”

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: CannabisNewsManagementMarkets
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!
CCC-Oct-24-Banner-1

Click on the image for more info.

Cannabis rescheduling seems to be right around the corner

Want to understand what this means for the future of the industry?

Hear directly for top executives, investors and policymakers at the Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. 

Get your tickets now before prices surge by following this link.