Helbiz Shares Surge Over 150%: Here's Why


A micromobility company is seeing its shares surge higher Tuesday.

What Happened: Helbiz Media, the media arm of Helbiz Inc HLBZ announced a deal with Amazon Italy, a unit of Amazon.com Inc AMZN.

The deal will see Amazon Italy broadcast Serie B matches on all devices and televisions that have Amazon Prime channels in Italy. Serie B content can be streamed with any devices that have Amazon Prime Video including smartphones, tablets, computers and televisions.

The three-year deal will cover all customers who pay a monthly subscription for Helbiz Live, an OTT service.

“This partnership with Amazon represents a significant step for Helbiz Live and widens the range of sports-related content offered on Amazon Prime Video Channels,” Helbiz Media CEO Mattteo Mammi said.

Related Link: Arcimoto, Ayro, Helbiz CEOs Talk Pandemic Challenges And Opportunities In Micromobility

Why It’s Important: Helbiz Media secured the exclusive rights to Serie B, a professional soccer league in Italy, and has been monetizing them via media rights deals.

The deal with Amazon follows up a deal signed with Fox Networks Group, a unit of Fox Corp FOX, to broadcast Serie B matches in the U.S. and Caribbean.

The deal announced Sept. 17 marked the first time Serie B matches will be available in the region and marked the arrival for Helbiz Media in the North American market.

Helbiz is a leader in micromobility with e-scooters, e-bicycles and e-mopeds in 35 cities. The company’s media arm provides diversification from the micromobility market and could be an item not priced in to current financial projections.

HLBZ Price Action: Shares are up 156% to 36.65 on Tuesday.

Market News and Data brought to you by Benzinga APIs
Posted In: M&ASmall CapSportsMoversTrading IdeasGeneralmicromobilityOTTSerie BsoccerSPACSPACsstreaming rights
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!