Booking Holdings Unusual Options Activity For March 12

Investors with a lot of money to spend have taken a bearish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 12 uncommon options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 41% bullish and 58%, bearish.

Out of all of the special options we uncovered, 5 are puts, for a total amount of $169,020, and 7 are calls, for a total amount of $1,450,860.

What's The Price Target?

After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $3000.0 and $3750.0 for Booking Holdings, spanning the last three months.

Insights into Volume & Open Interest

Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Booking Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Booking Holdings's substantial trades, within a strike price spectrum from $3000.0 to $3750.0 over the preceding 30 days.

Booking Holdings Option Volume And Open Interest Over Last 30 Days

Biggest Options Spotted:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
BKNG CALL SWEEP BULLISH 01/16/26 $3530.00 $1.0M 3 0
BKNG CALL TRADE BEARISH 03/15/24 $3200.00 $100.9K 58 3
BKNG CALL TRADE NEUTRAL 01/17/25 $3500.00 $90.2K 123 5
BKNG CALL TRADE BULLISH 01/17/25 $3500.00 $90.0K 123 3
BKNG CALL SWEEP BEARISH 04/19/24 $3510.00 $62.5K 11 5

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Having examined the options trading patterns of Booking Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Where Is Booking Holdings Standing Right Now?

  • With a volume of 32,251, the price of BKNG is down 0.0% at $3502.74.
  • RSI indicators hint that the underlying stock is currently neutral between overbought and oversold.
  • Next earnings are expected to be released in 51 days.

What The Experts Say On Booking Holdings

Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $3930.0.

  • An analyst from JMP Securities has decided to maintain their Market Outperform rating on Booking Holdings, which currently sits at a price target of $3950.
  • An analyst from Wedbush downgraded its action to Outperform with a price target of $3850.
  • Consistent in their evaluation, an analyst from Barclays keeps a Overweight rating on Booking Holdings with a target price of $3800.
  • Maintaining their stance, an analyst from JP Morgan continues to hold a Overweight rating for Booking Holdings, targeting a price of $3950.
  • An analyst from Susquehanna persists with their Positive rating on Booking Holdings, maintaining a target price of $4100.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.

Market News and Data brought to you by Benzinga APIs
Date of Trade
ticker
Put/Call
Strike Price
DTE
Sentiment
Posted In: OptionsMarketsBZI-UOA
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