The Elections Are Coming, And There's A Limit To Using AI Tools, Meta Says

Meta Platforms Inc META prohibited political campaigns and advertisers in other regulated industries from using its new generative AI advertising products to prevent the spread of election misinformation.

"As we continue to test new Generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for Housing, Employment or Credit or Social Issues, Elections, or Politics, or related to Health, Pharmaceuticals, or Financial Services aren't currently permitted to use these Generative AI features," Reuters cites the company.

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The update follows Meta's plans to expand advertisers' access to AI-powered advertising tools that instantly create backgrounds, image adjustments, and ad copy variations in response to simple text prompts.

Earlier, Meta assured a global rollout by 2024.

Last week, Alphabet Inc's GOOG GOOGL Google launched similar image-customizing generative AI ads tools. 

TikTok and Snapchat owner Snap Inc SNAP bar political ads.

Meta's top policy executive, Nick Clegg, had warned against the repercussions of employing generative AI in political advertising. 

He had called out governments and tech companies alike to prepare for the technology interfering in upcoming elections in 2024.

The social media companies drew flak globally for perpetrating misinformation, which took a toll, especially during the elections.

Price Action: META shares are trading 0.11% higher at $316.14 on the last check Tuesday.