Tencent Further Opens Up Its "Walled Gardens" To Alibaba

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China's regulatory crackdown compels Tencent Holdings Ltd TCEHY to allow soon WeChat groups to display links to external shopping sites like Alibaba Group Holding Ltd's BABA Tmall and Taobao, Bloomberg reports.

  • Previously Tencent resisted dismantling WeChat's barriers for fear of diluting the experience and driving users to rivals like ByteDance Ltd's Douyin.
  • Tencent will begin testing a function "soon" to allow group-chat participants to share links to third-party e-commerce platforms.
  • Tencent looks to eventually allow WeChat's users more options for sharing content and promised to let them tweak settings to manage external sharing in the future.
  • Tencent's signature app WeChat anchors the daily transactions of over a billion Chinese.
  • Tencent previously allowed users who upgraded to the latest version of WeChat to share external links only in one-on-one conversations.
  • Related Content: Tencent Relaxes Selective Content Access Following Regulatory Crackdown: Bloomberg
  • Price Action: BABA shares traded higher by 0.75% at $134.35 in the premarket session on the last check Monday.
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