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Jack Daniels Shows off New Bottle (BF.B)

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Tennesse-based whiskey distiller Jack Daniels showed off its new streamlined bottle Monday.

According to a news release, the new design is meant to simplify the whiskey's labels while accentuating the bottle's square design.

Jack Daniel's is a brand of sour mash whiskey that is among the world's top-selling liquors and is known especially for its iconic square bottles and black label.

The new design will begin shipping this month, and is expected to hit store shelves in July.

Brown-Forman Corporation (NYSE: BF.B), which owns Jack Daniels, lost $0.15 on Monday, to $71.93.

 

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