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Market Overview

Pokémon Go's Release Affected Nintendo Shares More Than Its Last Three Consoles


Nintendo Co., Ltd (ADR) (OTC: NTDOY) shares were up 34 percent after Pokémon Go was released. Never before has the market ascribed so much potential value to a release by the Japanese video-game maker as it has with Nintendo’s foray into smartphone gaming.

For example:

  • Wii U - Nintendo shares rose just 1 percent the day after its release
  • Wii - Shares closed 0.7 percent lower
  • Gamecube - Shares rose 3.6 percent

And lest it be thought that other consoles have rivaled the Poke-impact of Pokemon Go:

  • Microsoft Corporation (NASDAQ: MSFT) shares rose a paltry 0.4 percent after the Xbox One hit shelves.
  • Sony Corp (NYSE: SNE) shares dipped 0.8 percent following the release of Playstation 4.

Nintendo shares were up another 10 percent at $36.85 mid-day Monday at $36.85.


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