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Snapchat Rules With Teens, Poll Finds

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Snapchat Rules With Teens, Poll Finds

Snap Inc (NYSE: SNAP)'s over-exposure to the coveted teen demographic group isn't a secret but a new survey reveals the extent of its dominance.

American teenagers are as loyal to Snap as "Brutus was to Caesar," Statista commented on Piper Jaffray's bi-annual "Taking Stock With Teens" survey. As a whole, 47 percent of teens surveyed said that the Snapchat app is their social network of choice. Ranking in second place with 24 percent of the vote is Facebook Inc (NASDAQ: FB)'s Instagram property, followed by Facebook's core-social media app at 9 percent. Ranking last is Twitter Inc (NYSE: TWTR) with just 9 percent of the vote.

While this may seem like a concerning finding for Facebook, the fact is the question posed to the respondents was to select their must-have social media app, Statista noted. In fact, more than half of all teenagers surveyed still use Facebook's core platform at least once a month.

Also, 80 percent of teens surveyed indicated that they log on to both Snapchat and Instagram at least once a month.

By comparison, 11 percent of respondents named Snapchat their must-have app back in Spring 2015. This is followed by Instagram at 29 percent, Facebook's core social media platform at 12 percent and Twitter at 21 percent.

Infographic: Snapchat Cements Its Must-Have Status Among U.S. Teens | Statista

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Posted-In: Instagram SnapChatPsychology Top Stories Tech Media Trading Ideas General Best of Benzinga

 

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