Market Overview

TINYpulse Wants To Keep Your Employees Happy

TINYpulse Wants To Keep Your Employees Happy

Although the bottom line may be the primary focus for most companies, any successful company knows that happy employees are productive, friendly and dedicated. However, too many unhappy employees can tarnish a company’s reputation and earn it a spot on a “Worst Companies To Work For” lists.

Benzinga recently had the chance to speak with Neal McNamara, communications manager at TINYpulse about the company’s employee satisfaction monitoring system.

The TINYpulse System

The TINYpulse app sends out weekly surveys to company employees and provides feedback to management, allowing them to stay up-to-date on the company's work environment. First launched in 2012, TINYpulse now has 500 business customers in 35 countries around the world.

Related Link: Consumer Sentiment Beats Expectations, But Stock Rally Fades

Reputation Is Key

According to McNamara, employee satisfaction is worth the investment for companies, because happy employees strengthen (or don't actively damage) a brand’s reputation. If unhappy employees spread negative word-of-mouth stories and/or post negative reviews on career sites such as Glassdoor, companies can end up with a reputation that makes it difficult to attract top talent.

“Attracting and retaining talent is becoming increasingly important,” McNamara told Benzinga. “[Professionals] can turn down job offers or quit a job if they feel undervalued.”

The Numbers

Although Glassdoor ratings are just one small part of a company’s reputation, they could also serve as a reality check for employers with disgruntled employees. “Companies with low ratings… should aim to foster a workplace culture that enhances their brand,” McNamara explained.

One thing appears certain: TINYpulse’s customers have happier employees than their competitors. According to the company’s research, customers’ businesses have an overall higher Glassdoor rating than those of non-customers, including higher marks for senior leadership.

Image Credit: Public Domain


Related Articles

View Comments and Join the Discussion!

Posted-In: Glassdoor Neal McNamara satisfactionPsychology Small Business Exclusives Tech Interview Best of Benzinga