Intensity Update: Cain, by Miles

From Gallup a week ago:

Intensity = Strong positive evaluation percentage minus strong negative.

Further, showing the need for improvement:

Cain's very positive image is offset by his lower name recognition, though he has become better known in recent weeks, with 55% of Republicans now familiar with him. He still trails the five best-known candidates — Bachmann, Gingrich, Perry, Romney, and Paul, all near 80% recognition. Santorum (54%) and Huntsman (43%) are less well-known.

That's why the book tour is such a dumb idea (/sarcasm).