Mergeland - Alice's Adventure: Can This Mobile Game Be A New Pastime For Gamers?

Since the first mobile game was introduced in 1994, the popularity of games played on mobile devices has soared astronomically. Games like Candy Crush can see hundreds of millions of downloads in their first year itself, with Candy Crush generating close to a million dollars a day by 2013. 

Given that people can take their phones anywhere, mobile games can be played anywhere at any time — be it on your couch, in a car or even on a flight. And more than ever, they have become an integral part of people’s screen time.

Today, most mobile games don’t even need an internet connection to run and play once they’ve been downloaded onto your phone or tablet, making them a convenient option for both new and experienced players looking to kill some time or generally enjoy mobile adventures.

This convenience and widespread ownership of phones is fueling the growth and penetration of the mobile gaming industry — it is now a multibillion-dollar a year industry.

According to a recent report by Straits Research, the global mobile gaming market was worth $119 billion in 2021. It is expected to reach $338 billion by 2030, growing at a compound annual growth rate (CAGR) of 12.3% during the forecast period (2022–2030).

North America is expected to continue to account for much of the market, growing at a CAGR of 12% over the forecast period to make up about a quarter of the market in 2030. Industry players like Activision Blizzard Inc. ATVI, Electronic Arts Inc. EA and Tencent Holdings Ltd. TCEHY are expected to lead this growth.

Advantages Of Mobile Gaming

From casual puzzle and card games to more complex strategy games and MOBA (multiplayer online battle arena) games, mobile games are available in a wide range of categories to appeal to different demographics and psychographics.

The vast array of categories to choose from has more people downloading and trying mobile games than ever before because of the ease and fun involved in playing them.

Mobile gaming has been known to improve people’s moods, boost brain power, bring people together, help kids with autism and improve dexterity, problem-solving and concentration.

A New Pastime For Gamers

The enormous benefits and simplicity of mobile gaming coupled with growing demand are pushing companies to release more and more new games. A recently launched mobile game from Newborn Town Inc., a global mobile internet company with interests in gaming as well as social networking, could potentially soon become the favored way for mobile users and gamers new and old to have some fun while killing time.

Launched in June 2022 on the Google Play Store, Mergeland - Alice’s Adventure falls under the merge genre of games. In merge games, a subgenre of puzzle games, players drag the same or similar items and merge them together to create new items.

In Newborn’s game, players journey through a new yet familiar world — exploring new lands, unlocking fun new items and creating their own Wonderland by matching and merging items in order to save the lost Wonderland and restore it to its original glory.

From the bubbly Ally (as Alice is affectionately called in the game) to Tweedledee & Tweedledum — the best tree choppers in Wonderland — and the rightful ruler of Wonderland, the White Queen, the game captures the fairytale world of Alice in Wonderland beautifully.

It allows a player to follow in the footsteps of little Ally, revisit Wonderland, and save the White Rabbit, the Mad Hatter, the Cheshire Cat, the Duchess as well as other popular characters from Lewis Carroll's world-renowned book.

Ally ultimately helps the White Queen prevent the Queen of Hearts from destroying Wonderland again.

Rich Gaming Experience

Newborn reports that the game, mainly designed for North American and European markets but also seeing interest in markets like South Korea, has had outstanding success in user retention - as an example, the game continued to trend upwards on the Google Play store in Canada in the latter half of September and had already broken into the top 50 on the Canadian Google Play Store.  

With the fairytale world of Alice in Wonderland as the background, Mergeland - Alice’s Adventure offers classic characters and a storyline that presents a beautiful fantasy world through fresh and bright cartoon design intended to appeal to all audiences, from children to those who’d like to relive a cherished childhood adventure.

Mergeland - Alice’s Adventure integrates rich elements like adventure, construction and simulation into the core gameplay of merging, enabling the player to unlock new characters and explore new maps.

Once players start the game, they are greeted with a clean, colorful interface with catchy questions that helps them navigate and complete unique challenges, setting up a fun experience that could become a favorite for many.

Mergeland - Alice’s Adventure can be downloaded on the Google Play Store.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice.

Featured photo by Newborn Town