In a potential move to diversify its content and attract a broader audience, Elon Musk-owned X has unveiled three new shows featuring big names. This initiative is perceived by some as an effort to shift focus from the controversial posts by the tech billionaire.

What Happened: On Tuesday, X announced three new shows featuring ex-CNN host Don Lemon, former lawmaker Tulsi Gabbard, and sports commentator Jim Rome. 

The show with Rome is scheduled to be streamed five days a week, as reported by The Wall Street Journal.

Following Lemon’s announcement that his show would premiere on X, Keith Olbermann, an American sports and political commentator, criticized him, stating, “F**k you, Don. You’re working for the enemies of free speech.” He said that the announcement happened on the same day the Musk-led platform suspended “half a dozen journalists” without explanation.

Musk’s Response: In response to users highlighting Olbermann’s later critique of X, Musk commented, “Olbermann always writes like he is shouting,” brushing off the criticism.

Why It Matters: X CEO Linda Yaccarino, leveraging her extensive TV background, has sought to revamp the platform’s operations since joining the Musk-owned social media company after a 30-year career in the media industry.

In December, Musk responded to 11:11 Media’s withdrawal by criticizing Hilton’s ad campaign on X. 

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This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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