As the world gradually recovers from the pandemic, travel for experiences, particularly concerts and sports events, is seeing a significant uptick, CNBC reports.

Travel for Experiences

According to a May report by Deloitte, travel to attend events has increased this year. The report, based on a survey of some 3,500 Americans, noted that motivations likely suppressed by the pandemic, like special events and romantic getaways, saw a jump in 2023.

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Impact on Cities

Cities that attract top-billed events are likely to see a surge in foreign cash into their hotels, restaurants, and tourist attractions. For instance, Taylor Swift fans, known as Swifties, spend an average of $1,330 on tickets, food, and travel, according to research company QuestionPro. However, international travelers are likely to spend much more, especially with rising travel costs.

Companies Catering to Travelers

Companies are emerging to cater to these travelers, offering packages that include event tickets, hotel stays, and other activities. For example, Live Nation launched Vibee in April, selling packages to attend various music festivals and concerts.

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Taylor Swift Wikimedia Commons