Wharton School at the University of Pennsylvania Professor Ethan Mollick conducted an experiment last weekend to see how much artificial intelligence, can accomplish in a short amount of time.
The result was astounding, Mollick said, with the AI tools completing a range of tasks in just 30 minutes that would have taken a team of humans hours or even days to complete.
The professor’s experiment was conducted with the goal of marketing a new educational game, with the AI tools completing tasks such as market research, creating a positioning document, writing an email campaign, developing a website, creating a logo and “hero shot” graphic, making a social media campaign for multiple platforms, and scripting and creating a video.
Mollick acted as a director, providing instructions to the AI tools but allowing them to complete the tasks on their own.
The AI tools used in the experiment included Microsoft Corp.'s MSFT Bing chatbot, OpenAI’s ChatGPT-4 model which is connected to the internet and able to conduct research. Mollick also used MidJourney to create images, ElevenLabs to create a realistic voice, and D-id to turn the script into a video.
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In just 30 minutes, Mollick said the AI tools generated roughly 9,200 words of text, a working HTML and CSS file, 12 images, a voice file, and a movie.
The professor made less than 20 inputs to all the systems to generate the results.
While humans may have been able to do a better job, the professor said they would not have been able to complete the tasks as quickly as the AI tools did.
For employers, this raises questions about the implications of such powerful AI tools, including the possibility of offloading tedious tasks to machines and allowing real humans to focus on more creative and fulfilling work.
Mollick’s experiment detailed how almost anyone can use AI tools to accomplish a range of tasks in a short amount of time, without requiring any specific technical knowledge.
Mollick called the AI experiment superhuman, saying “This would have been a lot of work for me to do. Many hours, maybe days of work. I would have needed a team to help.”
He continued by praising the technology, “The key is that I was able to do this using the tools available today, without any specific technical knowledge, and in plain English prompts: I just asked for what I wanted, and the AI provided it. That means almost everyone else can do it, too.”
Benzinga’s Take: Artificial intelligence, like ChatGPT and other powerful AI tools, can be valuable as a supplemental tool. While it can assist in various tasks and provide valuable references, it should not be seen as the final product or the replacement for human creativity and critical thinking.
AI should be viewed as an editor, a template, a reference and an assistant — providing support and enhancing human productivity, rather than replacing it.
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