Swipe Right, Swipe Left: Meet Dilemo, The New Trivia Game That Works Like Tinder


By Juan Lomanto

A Mexican company that teaches with illustrations, Pictoline, has released a trivia video game that surprised users with its art and Tinder-like mechanics.

Pictoline was founded in 2015 by a couple of Mexican artists who dreamed of teaching with illustrations. Nowadays, after reaching more than 7 million followers on their social networks, they decided to venture into the world of video games with "Dilemo," a trivia game for mobiles.

The app accumulated more than 100,000 downloads on Google Play in less than 2 months, and stands out for its aesthetic and continuous release of content.

See also: The Next Jeopardy Or Wordle? Netflix Launching Daily Trivia Game

“Dilemo” also stands out from other famous trivia games such as “Preguntados” (Trivia Crack) from Argentina, since it has included a new feature universally known thanks to Tinder MTCH: swipe right if the answer is positive, swipe left if the answer is negative.





"We were looking for new dynamics and saw that Tinder's made a lot of sense. We improved the quality of UX, UI, music, graphics, and details. For a first edition, we believe we nailed it," Jack Ades, president and managing director at Capital Digital, Pictoline's holding company, told Benzinga.

Nevertheless, the mechanics were not an idea of the original Pictoline team. It sprang from a partnership the company forged with one of the most important video game developers in Mexico: Antonio Uribe, aka Fáyer. He is the mastermind behind the new feature.

"When we decided to dive into the gaming world, we knew we needed a partner expert on the matter. So, we ended up at Antonio's studio. Fayer will be essential to the path we have chosen. We are aware that we are new at this, and synergizing with capable people is fundamental," assures Ades.









The one thing they needn't take from the gaming world, for sure, is the visual aesthetic. It may be the most important factor in the history of Pictoline and the secret behind its uninterrupted success since 2015. Another key factor is related to the metrics that are so relevant in the mobile sector.

See also: Numbase and FIFA to Launch a Trivia Mobile Game '100 Seconds FIFA World Cup Qatar 2022 Edition'

"The game was out in September and we have already hit more than 150 thousand downloads, a very positive number for us. What we look forward the most is constant and steady growth. And it is very much related to what we have been working on before the release. We tested the game with up to ten thousand people and evaluated in depth how many questions can go on each deck, and how many levels and lives are possible. So, we were able to test many of the hypotheses we had before releasing Dilemo against user experience," remarks Ades, a numbers fanatic.

In fact, the Managing Director loves analyzing metrics and sports betting as hobbies, to the extent that he hosts a specialized show at Fox Sports Mexico.

"I'm a numbers freak. I always try to let the data speak to me and execute the numbers where I work. When we discussed how to capitalize on our work with Pictoline and when we saw the growth of the mobile market, we decided to start inquiring about our social platforms. That is when we realized that our users wanted to demonstrate their knowledge, and Dilemo was born", explains Ades.



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