Luxury fashion brand Balenciaga it will end its relationship with hip hop artist Kanye West.
The announcement comes on the heels of West's making controversial and anti-semitic comments on various platforms over the past few weeks.
Balenciaga originally teamed up with "Ye" for his collaboration with GAP Inc. GPS, which also recently ended due to a contract dispute.
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West tweeted that he was going to go "death con 3" on Jewish people, apparently confusing it for the actual military term "DEFCON." He also said in a Drink Champs interview that George Floyd died from the drug fentanyl, not from a police officer kneeling on his neck.
The comments have garnered a lot of negative media attention for the star. The Anti-Defamation League is now urging Adidas ADDYY to sever ties with the singer. The apparel company's partnership with West is currently under review.
And Floyd's family confirmed this week that a $250 million defamation lawsuit was filed against West.
West's recent comments are just the latest in what has been a constant storm of controversy throughout his career. Back in 2018, TMZ reported that West said slavery sounded like a choice. According to an ex-TMZ staffer, the rant also included antisemitic remarks in which he praised Hitler, but those were edited out.
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