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How is the success of a business measured? The answer to that question will vary depending on whether the key performance indicators are predicated on short- or long-term success. Short-term success can often be measured by looking at a business’ financials; however, that approach could easily overlook a company’s long-term prospects for success.
Short-Term Success?
In 2016, Grom-acquired animation house Top Draw Animation, an award-winning operation focusing primarily on two-dimensional (2D) animated content production. Top Draw has been an industry player since 1999 and produces over 250 animated half-hour episodes each year.
Recently, Top Draw announced that it has inked a production agreement with an international programming supplier, a deal that will see Top Draw generate an additional $950,000 in revenue. The announcement followed several other lucrative, high profile assignments the studio has secured over the past several months.
Among Grom’s assets include Curiosity Ink Media’s Santa.com, a robust online digital hub designed to bring maximum holiday joy to family and friends. The platform, which soft-launched in late 2021, delivers a wide range of holiday-themed content and will be significantly bolstered this year with the introduction of ecommerce, for which, Grom has its eyes set squarely on new revenue streams and creating long-term, sustainable enterprise value.
Long-Term Success?
Grom believes its media and content acquisitions will yield sustainable long-term success. The purchase of Top Draw in 2016 and welcoming of Curiosity Ink Media in 2021 provide two examples of the company’s investment and growth strategy. Curiosity, in particular, has several original IP franchises that Grom believes will lead to new revenue opportunities and generate shareholder value.
This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice.
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