Skip to main content

Market Overview

How Netflix's Content Distribution Has Changed Over The Years

How Netflix's Content Distribution Has Changed Over The Years

Netflix, Inc. (NASDAQ: NFLX) is going all-in on original content, and the streaming giant appears to be on track to reach its goal of 50 percent original programming within the next several years. Netflix original shows such as “House of Cards,” “Orange is the New Black” and “Making a Murderer” are so popular these days it’s easy to forget Netflix had no original programming at all prior to 2012.

A Fast And Furious History

“Lilyhammer,” which hit Netflix back in 2012, was the platform's first ever original show. In 2013, the show was joined by “House of Cards,” “Orange is the New Black,” “Hemlock Grove” and “Arrested Development” to expand Netflix’s roster of original programming to a total of five shows.

In 2014, Netflix continued its aggressive original content investment by more than doubling its offerings to 11 total original shows. By 2016, Netflix had become an original content machine. Last year, the company produced 31 scripted series, 30 children’s series, 10 movies and a host of documentaries and specials.

This year, the company is looking to double that impressive output once again. Netflix hopes to have at least 60 original series and a total of 1,000 hours of original programming available by the end of 2017.


Netflix is paying a steep price for the original content as well. The company expects to spend $6 billion on original content in 2017, significantly more than Comcast Corporation (NASDAQ: CMCSA)’s NBC ($4.3 billion) and CBS Corporation (NYSE: CBS) ($4.0 billion) spent in 2016.

However,, Inc. (NASDAQ: AMZN) is not conceding the original content race. Amazon spent $3.2 billion on content in 2016 and plans to triple its original content budget by the end of 2017.

Image Credit: By Netflix company, Jenji Kohan (Producer), Jordan Jacobs (Art Director) -, Public Domain, via Wikimedia Commons


Related Articles (NFLX)

View Comments and Join the Discussion!

Posted-In: Arrested Development Hemlock Grove House of Cards LilyhammerEducation Tech Media General Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at