Who Likes The Apple Watch?

Apple Inc. AAPL moved in two different directions during Monday afternoon's much-anticipated product event.

The stock rose nearly 2 percent after Tim Cook and other executives unveiled HBO Now, but shares quickly erased those gains when Cook shed details on the Apple Watch.

How's social media reacting to the new product line?

Many, many users are negative:

Poor battery life, expensive and no GPS on it... #AppleWatch

— Rudy Huyn (@RudyHuyn) March 9, 2015

Would you rather buy a Rolex or an Apple Watch for $10,000. Don't need to upgrade the Rolex in two years and battery lasts months.

— janewells (@janewells) March 9, 2015

The Apple Watch Sport bands just look so plasticky. They seem like the crappy iPhone 5c of the Apple Watch world.

— Danny Sullivan (@dannysullivan) March 9, 2015

The gold #AppleWatch Edition is a barbarous relic.

— Rudolf E. Havenstein (@RudyHavenstein) March 9, 2015

Related Link: Apple Short Activity Up 11% Since March 1

Others are making jokes:

From Verge: "This video is strongly implying Apple Watch steel is forged in the fires of Mount Doom"

— zerohedge (@zerohedge) March 9, 2015

The Apple Watch may become so addictive it keeps people from looking at what's truly important in life, like their iPhones.

— God (@TheTweetOfGod) March 9, 2015

Things you could buy instead of a $17,000 Apple Watch: 134 shares of $AAPL A 2014 Ford Focus 1 Chipotle burrito/day for the next 2656 days

— StockTwits (@StockTwits) March 9, 2015

There are users, though, who are upbeat:

ME: I need an Apple Watch. ADAM: Why? It's stupid. What are you going to do with that? ME: You don't understand. You don't remember the 80s.

— Rebecca Watson (@rebeccawatson) March 9, 2015

Emoji recap of Apple Watch event... pic.twitter.com/7kqD9SjX4d

— Jon Erlichman (@JonErlichman) March 9, 2015

Apple shares were recently nearly unchanged on Monday.