Market Overview

Things You Should Remember When Designing A Homepage


The homepage plays an important role in your website's overall appeal. Making your visitors stay largely depends on its design. Your homepage can influence visitors and encourage them to explore your website or do take specific action.

Let’s admit it. People are influenced by what they see. You can take advantage of this and create a strategy to entice visitors into purchasing your product or service by designing a homepage that is responsive. In order to do that, you should use relevant content, enticing calls-of-action, visuals, etc.

Your homepage should be attractive and engaging so as to make the visitors explore your website more while remaining informative enough to explain what your brand is all about.

Here are the important elements that should be applied when creating the website for your homepage:

Understandable Concept

Your visitors should directly know what your website is all about just by looking at your homepage. If your homepage fails to do this, the visitors are more likely to leave your website.

Your concept should incorporate:
•    A beautiful slogan and summary on what product or services you offer to your customers
•   An accessible section where visitors can view the different services that you offer


A lot of people who have access to the internet commonly use smartphones and tablets. If your website has a mobile version, you will be able to reach more people. This is called Mobile Optimization.

Easy Access

Imagine that you are driving a car that has too many levers and buttons. It would be more difficult to operate the vehicle. The same applies to your homepage. The visitor should be able to navigate through the different sections of your website with ease. Create simple and easy-to-access system to offer the visitor a comfortable visit. Do not overload your homepage with conflicting information and visuals.


It is a fact that different colors promote various psychological effects. Be sure not to overcomplicate the mixture of your colors. When you make your choice, you should prefer the color that would best fit your brand. Set aside bold colours and use white to maintain balance.  If you overwhelm visitors with a lot of bright colors, you will have a harder time focusing their attention.

Font Face

Texts are not just letters. They are shapes that can play a big role when used on your homepage. Like colors, they also cause different psychological effects. For this reason, you should know what type of font will be most appropriate for your website.

Dig deeper into the meaning of the brand’s service as well as the product before you choose your font. Should it be it cursive or just plainly printed? If you are having a hard time making a decision, consulting a professional web designer like Web Design Sydney is a good resource.


Words are not sufficient to attract the visitors. Most people become more interested in something if there are engaging and beautiful photos that they can see.

Make sure that you use images that completely describes your brand. Hiring a professional photographer to take pictures of your different products instead of grabbing images from the internet is always better.


Before you start thinking about the design of your homepage, you might as well as check other websites and gather ideas on how to apply the said factors to create a beautiful homepage design.

Posted-In: General


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