4 Simple Ideas That Turned Into Successful Brands

People often think that you need a complicated and technical idea to create a highly successful, mega-selling brand. However, not every brand is Apple, requiring complex ideas and technical know-how. Sometimes less is more, and you will find that sometimes the simplest ideas are overlooked, and when stumbled upon, can turn out to be super profitable. Here are some examples of such companies.

Online Bingo

Traditionally played in communal halls as a social event, this incredibly simple game has now adapted with the digital age and moved online. Online bingo gives you the same authentic social gaming experience, but the simple idea of bringing this game online allows you to play in a format that is always accessible and convenient for you as the player. Fabulous bingo retains the social aspect of the game by providing a fun chat feature.

Air BnB

Air Bnb is one of the biggest property rental giants, worldwide, and yet, the company itself does not own any property. This revolutionary, but simple idea of having a rental business that acts as an intermediary and host site for those looking to rent their property, and those needing a place to stay, has proven to be exceptionally well-received by the public. Now a trusted platform with mechanisms to ensure safety, it is most people’s go-to service when looking for a short-term rental. This simple business model of providing a platform as a service has proven successful in other industries too. Uber does not own any vehicles, just as eBay owns no merchandise. Instead, these businesses use the simple idea of providing a platform for the service, or facilitation of purchasing goods, while relying on third parties to bring the products to sell, or resources to provide the services.

Snuggie

The Snuggie is a blanket with sleeves for your arms; allowing you to keep warm and have your hands free! Some have strong opinions about the product, and it is has been thought of as something ‘geeky’ to own. But haters aside, the simple idea has made its owners millions and created a brand that is recognizable worldwide. It is a product that is popular across generations, and is perfect for those cold, winter nights. Amazing how something as simple as a cross between a blanket and a jacket could be so successful!

Spanx

By creating an undergarment that would flatter a woman’s bulges and imperfections, Sara Blakely has created a product and brand that is now worth $1 billion. Her idea was so simple that she struggled to get funders to back it for many years as the concept was underestimated due to its simplicity. However, after Nieman Marcus backed her financially, Spanx took off and became incredibly popular. Today it's a well-respected brand and a product that most women own and trust.