An Emmy-nominated CBS Business Analyst Is Teaming Up With A Huge Fintech Startup To Launch A Personal Finance Podcast

As fintech’s millennial customers grow older and more involved with their money, their need to understand personal finance grows. One leading fintech company is launching an attempt to educate young people about finance through a growing medium among millennials: podcasts.

That's why Betterment, the fintech roboadvisor with over $6 billion in assets under management, has launched “Better Off,” a personal finance podcast that debuted Thursday. 

The show, hosted by Emmy-nominated CBS business analyst Jill Schlesinger, aims to help listeners become more financially savvy and reach their financial goals through entertaining and unconventional advice, said Betterment CEO Jon Stein in an interview with Benzinga.

“We share a lot of values and interests with our audience,” said Stein. “The more we get to know our audience the more they feel a lot like us. We want to bring in some outside experts that we think would resonate with our target audience.”

Stein, who got his start flipping burgers, said that Betterment is made up of people who are like the company’s customers—young, savvy, and interested in different financial topics. His goal for the podcast is to have top figures in finance lead those discussions, such as Freakonomics author Stephen Dubner and roving entrepreneur James Altucher.

“If you just read our Slack channel, you’ll learn a lot about technology, fintech, industry structure, how regulation is changing over time,” Stein said. “We want to package that up, bring in the authors, and create a rich stream of content.”

“Better Off” will run for a full year. Listen to the first episode here.