Nike CEO Excited About Potential Of Apple Partnership, But Working With Other Partners

Nike Inc NKE left the wearable device space some time ago. However, according to CEO Mark Parker, the company might have exited the space itself, but it's still focused on connecting with consumers digitally by collaborating with technology companies like Apple Inc. AAPL.

Parker was on CNBC Friday to talk about Nike’s plans for wearable technology and its collaborations with other companies.

Wearables

“We remain committed to digital connections with consumers, not only in tracking and sensing,” Parker said, “through partner relationships, but also just the complete digital ecosystem – how we connect with consumers in terms of commerce, how we connect with consumers through communication."

“And then certainly sport experiences that we create. So this going to continue to be a really important part of our future and really central to our brand.”

Nike + Apple

On Nike’s partnership with Apple Parker said, “It continues. It continues and we're excited about the potential that the Apple-Nike relationship has. Nike + Running is actually an app that can show up in your watch and it’s a great experience; if you haven’t tried it, you should.”

“We have over 60 million users on our community, digital community, using our apps. We're continuing to develop apps and experiences. We're working with Apple, but with other partners as well.”

Parker also revealed that one can expect more products from the partnership between Apple and Nike.