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Today Microsoft
MSFT and Yahoo
YHOO announced that the
companies amended their search partnership to improve the search experience,
create value for advertisers and establish ongoing stability for partners. The
update reaffirms commitments made by both companies in the original 2009
agreement, while implementing changes to keep the partnership strong and
productive, with both companies committed to maximizing the alliance.
"Our global partnership with Yahoo has benefited our shared customers over the
past five years and I look forward to building on what we've already
accomplished together," said Satya Nadella, CEO, Microsoft Corp. "Our
partnership with Yahoo is one example of the diverse partnerships we'll
continue to cultivate in order to have the greatest impact for our customers."
"Over the past few months, Satya and I have worked closely together to
establish a revised search agreement that allows us to enhance our user
experience and innovate more in our search business," said Marissa Mayer.
"This renewed agreement opens up significant opportunities in our partnership
that I'm very excited to explore."
The update includes improvements in two core areas. First, Yahoo will now have
increased flexibility to enhance the search experience on any platform, since
the partnership is non-exclusive for both desktop and mobile. Yahoo will
continue to serve Bing ads and search results for a majority of its desktop
search traffic.
Second, the update increases agility and sales focus. Microsoft will become
the exclusive salesforce for ads delivered by Microsoft's Bing Ads platform,
while Yahoo will continue to be the exclusive salesforce for Yahoo's Gemini
ads platform. Integrating the sales teams with those responsible for
engineering will allow both companies to service advertisers more effectively.
Microsoft and Yahoo plan to begin to transition managed advertiser sales
responsibilities this summer.
The partnership, formed in 2009 by both CEOs' predecessors, established a
transformative relationship between the two companies -- one where Microsoft
exclusively provided paid and algorithmic search services on PC to Yahoo. The
alliance also designated a revenue sharing agreement where Microsoft pays
Yahoo a percentage of Bing Ads revenue delivered from Yahoo searches. This
existing underlying economic structure remains unchanged with today's updates.
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