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Caesars Entertainment
Corporation
CZR, a leader in hospitality and entertainment, today
announced it is partnering with Alliance Data Systems Corporation's
ADS Retail Services Business, a leading provider of loyalty and marketing
solutions, to launch a new Total Rewards credit card, providing another way
for the loyalty program's members to earn credit in the award-winning loyalty
program.
In partnership with Caesars, Alliance Data will launch the Total Rewards Visa
co-brand credit card, enabling cardholders to accelerate their earnings
through Total Rewards program for purchases made at Caesars' resorts as well
as on all other purchases made with the card outside of Caesars locations. In
addition, premier Total Rewards Visa Signature® cardholders will have access
to all of Visa Signature's benefits, including travel, entertainment, sports
and travel protection benefits. Caesars' Total Rewards loyalty program, winner
of Colloquy's 2012 Master of Enterprise Loyalty award, sets the industry
standard in recognizing and rewarding members based on their engagement across
Caesars resorts, including dining, entertainment, hotel stays, shopping and
more.
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