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The Vons division of Safeway
Inc. (NYSE: SWY) has announced a new program with Chevron (NYSE: CVX) to
offer a joint Reward Points loyalty program. Customers who earn Gas Rewards by
shopping with their VonsClub Card at Vons stores and their ValuePlus Card at
Pavilions stores will now be able to use their Rewards for up to 20 cents off
per gallon when filling up at participating Chevron and Texaco branded
locations in Southern and Central California. This new loyalty program will
help maximize value and savings for both Vons / Pavilions and Chevron
customers through the combination of quality, convenience and rewards.
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