MDC Partners Acquires Leading Social Commerce Firm Dotbox

MDC Partners announced today that it has acquired a majority interest in dotbox (www.dotbox.com), a New York-based full-service social commerce firm that has a client roster of premium fashion, affordable luxury and mass retail clients. Founded in 2008 as the first social-commerce-focused firm, dotbox has grown into one of the leading providers of social commerce solutions to retail clients in the United States. The firm provides brands with a full suite of service offerings across strategy, implementation and activation, from classic e-commerce to socially integrated campaigns and full omni-channel retail solutions. "With dotbox, we see tremendous opportunity to help clients better connect their social marketing activities with their online - and offline - sales performance," said Miles Nadal, Chairman and CEO of MDC Partners. "This forms the foundation for a full-service e-commerce solution within our network that pairs creative and branding talent with technology and unique insight into the transformation of consumer behavior."