Google Still Rules AI Search Game Vs Microsoft, Analyst Says After Event

  • Oppenheimer analyst Jason Helfstein had an Outperform rating on Alphabet Inc GOOG GOOGL Google with a $145 price target.
  • On Wednesday, Alphabet hosted its annual developer conference Google I/O, focusing on how the company is integrating AI into its products.
  • The buoyant stock price movement from the event's start reflects that the presentation largely suppressed near-term investor angst over the lack of AI innovation vs. Microsoft Corp MSFT and OpenAI. 
  • While some of its GenAI capabilities resembled ChatGPT, Google showcased integration into Search while keeping blue links relevant. 
  • The company also showcased integrations with Gmail, Photos, Docs, Cloud & Maps.
  • The analyst remains confident of Google Search volume remaining uninterrupted by ChatGPT. Additionally, reports that Microsoft is eyeing a Firefox search deal as the Bing chatbot has failed to make a mark against Google further added to the analyst's bullish thesis on Google.
  • Price Action: GOOG shares traded higher by 4.75% at $117.61 on the last check Thursday.
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