Market Overview

L Brands Has Value Without Victoria's Secret Deal, BMO Says In Upgrade

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L Brands Has Value Without Victoria's Secret Deal, BMO Says In Upgrade

Shares of L Brands Inc (NYSE: LB) Monday tumbled in after-hours trading on news of Sycamore Partners LLC terminating its agreement to acquire a majority stake in Victoria’s Secret.

Once the noise related to the deal dies down, the focus will be on the company’s underlying fundamental value, according to BMO Capital Markets.

The L Brands Analyst

Simeon Siegel upgraded the rating for L Brands from Market Perform to Outperform with a $17 price target.

The L Brands Thesis

Although Victoria’s Secret generates massive revenue for L Brands, the troubled lingerie brand is likely losing money, Siegel said in the Tuesday upgrade note. (See his track record here.)

The COVID-19 crisis has led to a revenue decline at Victoria’s Secret, which may be a positive, giving management “a very unique opportunity to re-evaluate all aspects of the brand,” the analyst said. This may help the brand become smaller, yet healthier, he said. 

L Brands seems to be preparing Victoria’s Secret to operate as a standalone entity, and the brand is likely to carry positive value, Siegel said. 

Referring to Bath & Body Works, the analyst said that there is no reason to expect sales growth to taper off after the COVID-19 crisis is over. Even assuming lower margins than the 20% range still suggests an acceleration in sales growth from current levels, he said. 

LB Price Action

L Brands shares were down 2.41% at $11.76 at the time of publication Tuesday. 

Related Links:

L Brands Closer To Victoria's Secret Sale, CNBC Says; Link Calls Brand 'Mismanaged'

L Brands Option Trading Extremely Bearish Following Victoria's Secret Buyout Reports

Photo by Samantha Marx via Wikimedia

Latest Ratings for LB

DateFirmActionFromTo
Jun 2020KeyBancMaintainsOverweight
May 2020KeyBancMaintainsOverweight
May 2020Wells FargoMaintainsOverweight

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